What is SIP Trunking?

What is SIP Trunking?

Don’t understand SIP trunking? It’s okay. As a business owner, we understand you have much more important things to worry about than how your communication systems actually function. All that matters is that your correspondence is fast and reliable; but we’ll let you in on a little secret: that’s exactly what SIP trunking is designed to help do.

What Is SIP Trunking?

SIP, or Session Initiation Protocol, is a type of “application layer protocol” that enables phone systems to run via Internet connection rather than a standard phone line. The term trunking simply references the collection of phone lines providing seamless connectivity throughout a specific service network. SIP trunking is essentially the way traditional PBX phone systems are able to easily gain access to all the features and benefits of cloud-based communication systems without any invasive infrastructural changes or painful transitional costs.

What Is SIP Trunking Used For?

The primary purpose of SIP trunking right now is to supersede the previously popular Primary Rate Interface (PRI) technology, which for the last several decades has faithfully delivered correspondence through hardwired copper lines. Today, rarely used PRI systems are costly to maintain, offering little in return. For instance, if you’re paying for a greater call capacity than your business needs, your equipment is costly, your actual service is at all unreliable, or you have staff members that work remotely or travel often, SIP Trunking’s superior flexibility and reliability is going to turn your business around.

How Does It Work?

SIP trunking makes voice calls, conference calls, video calls, and more possible by acting as a sort of gateway between your business’ phone systems and the IPSP (Internet Telephony Service Provider); establishing a VoIP session online that enables those interactions. Physically installed circuits are essentially replaced with virtual infrastructures and data networks.

Benefits Of SIP Trunking

The collective benefits of SIP trunking for businesses are almost overwhelming. The total cost savings and boost in overall correspondence efficiency can strategically simplify your communication costs and enable expense predictability for optimal budgetary control. Being able to maintain a virtual presence and control when and how you and your business is available can keep you in control, as well as grant you the freedom to utilize numerous communicative channels from wherever you are – which is ideal for professionals working from home. SIP trunking can enhance your business’ capabilities for growth and scalability by allowing you to virtually customize your correspondence needs as you go, adding or eliminating phone lines at your own discretion so you’re only ever paying for what you need/use. Finally, SIP trunking is far more reliable than any conventional phone lines, which can often be taken out by everything from bad weather, to a damaged telephone pole. If a phone/line goes down, SIP trunking simply allows the call to immediately be rerouted to another line or device so you can keep your company operating smoothly and without interruption no matter what sort of disasters or emergencies are seemingly standing in your way.

Want to know more about SIP trunking, and how, with help from our connectivity specialists at RingGenius, it can completely revolutionize your business communication? Don’t be shy. We can’t wait to answer all your questions so you can start connecting more for less! Call RingGenius today at 1.866.519.9944 for a free consultation. RingGenius is focused on making modern business communications smarter. RingGenius has provided reliable, cost-effective, full-featured, user-friendly cloud-based telephone services to enterprises for over ten years.